Newspaper vs Mailbox

Australian research into the relevance and effectiveness of newspaper inserts when compared to mailbox drops.

Key findings:

• Advertising inserts are the most likely media to influence a consumer’s buying decision
• They are the most popular form of media that shoppers turn to when looking to help with their purchase decisions
• Almost 10 million, or 56% of Australians, agree that they read the ads in newspapers
  and magazines.
• The consumer relationship with newspaper inserts is more emotive:
  - An extension of my newspaper
  - Keeping me in touch with quality brands, not just bargains
  - More lifestyle oriented than ‘shopper’ oriented