IBM has worked with Wimbledon as a scoring and statistics partner since 1990, keeping on-site broadcasters, media and tennis fans up to date with the latest scores and statistics.
In order to ensure that tennis fans could access this all-important data on the move, IBM created a suite of mobile applications. The idea was to allow fans to engage with the event whether they are attending in person or sitting in their garden 5,000 miles away.
One application, developed for the T-Mobile G1 phone, features location-aware visualization technology combined with augmented reality. The app acts as a real-time guide and interactive map of the 2009 tournament, also providing up to the second scores. Users can view the tennis courts and Wimbledon grounds through their camera phone and find information about what they are looking at. So by pointing the camera lens towards a court it identifies the court number and displays details about the current and subsequent matches.
A second Twitter application (downloadable at www.wimbledon.org/ibm) enables fans to receive specific Wimbledon real-time ‘tweets’ from a variety sources, including players, commentators and a team of IBM scouts at the event. The Scouts will give first hand accounts about queues, seat availability, taxis, travel information and life match updates.
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