Gap | Born To Fit

The Facebook hub for Gap's "Born to Fit" 1969 premium jeans launch campaign.

The site delves into Gap's 1969 denim collection with a virtual runway and fit spotlight that show 360-degree views of the various jean styles and outfit suggestions, accompanied by commentary from designer Patrick Robinson.

Also featured are videos from Gap models and actors appearing in Gap ads. Users are also invited to upload their photos into a gallery with their own "born to" looks and share their own styles through Polyvore, an online image-mixing app.

See more of the 1969 campaign here.

Full Credits

Agency:

AKQA, San Francisco

Client:

Gap

Agency:

Laird + Partners

Category

Web Film, Website