Mio| Fly and Runner

“Fly” is a classic funny ad from Belgium, promoting the Mio Digiwalker GPS system. Launched in 2007, the commercial quickly caught the imagination of online viewers at YouTube. Yes, it’s gross in a way, but also humorous and unforgettable. “The Fly” won a silver Clio award in 2007 and was a finalist in the NY Festival 2008.

Credits

The Fly was developed at Duval Guillaume Brussels, by creative directors Katrien Bottez and Peter Ampe, copywriter Virginie Lepère, art director Fred Van Hoof, agency producer Dieter Lebbe, account directors Isabel Peeters and Matthias Dubois.

Filming was shot by director Serdar (Serdar Donmez) via Lovo films, Brussels, with producers Bert Brulez and Francois Mercier.

Music is by Philippe Bokken at Sonicville.