Friday, September 11, 2009

Head & Shoulders “THE COOL ZONE” Brand activation, Jeddah

  • Brand: Head & Shoulders
  • Brand Owner: P&G.
  • Category: Health and Beauty.
  • (BTL ) strategy, event planning & fulfillment:Brand Commandos.
  • Region: KSA, Jeddah.
  • Date: 12.8.2009.
  • Objective: P&G aim was to build strong brand awareness and encourage consumer trial initiatives.
  • Solution: Brand Commandos helped P&G distribute sample kits and establish a strong presence among Jeddah community.
  • Results: 4000 sample distribution.
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