Webby Awards for Interactive Advertising

The Webby Awards this year included a special section for interactive advertising. Listed here are the winners (in bold), People’s Voice choices (PV) and other finalists.

Banner Campaigns

Volkswagen Innovations (PV), ACHTUNG!
Let’s Change Insurance – Aviva Banners, TAXI Canada Inc
Nationwide Insurance – “Flip”, TM Advertising
On Demand, BETC Euro RSCG
Zippo – Name in Flame, Brunner

Banner Singles

Distracted Drivers, Clemenger BBDO
Pepsi Dear Mr. President Video Banner (PV), R/GA
Coffee Cup, Marketel
Collapse Banner, Crispin Porter + Bogusky
IBM – “IDEA”, Ogilvy New York

Branded Content

The Extreme Sticky Note Experiments (PV), epyBird + DigiSynd
BMW – The Ramp Movie, GSD&M Idea City
Nike Basketball Signature Moves, R/GA
Seth MacFarlane on YouTube
Whopper Virgins, Crispin Porter + Bogusky

Email Marketing

Be Aware, G2 Direct & Digital
Hello FRA (PV), Starring
The Big Wild Email, DDB Canada / Tribal Vancouver
The Other Season Emails, 72andSunny

Environmental & Experience Marketing

AXE WAKE-UP SERVICE INC., Bascule Inc.
Nike+ Human Race (PV), R/GA
Christmas baer, Heye Digital Lab
Club Nokia, R/GA
Vodafone ‘LiveGuy’, Dare

Game or Application

Red Bull Flugtag Flight Lab, Less Rain
Nike Football Head2Head (PV), R/GA
Orange ‘Balloonacy’, POKE
Rooftop Racer, Crispin Porter + Bogusky
Spectra Visual Newsreader | msnbc.com, SS+K / Fluid

Integrated Campaigns

Why So Serious? The Dark Knight Alternate Reality Game (PV), 42 Entertainment
Coraline Campaign, Wieden+Kennedy
Nike Football Next Level, 72andSunny
Smirnoff Secret Party 2008, Amnesia Razorfish
Somebody Else’s Phone, Wieden + Kennedy London

Mobile Advertising

United Nations Voices, The Hyperfactory & Saatchi & Saatchi Sydney (TIR Review)
Guinness Passport To Greatness (PV), The Hyperfactory, Ogilvy Hong Kong & XS2 The World
Audi Q5 MobileCam, Neue Digitale / Razorfish
Nike T90 Launch – Augmented Reality, The Hyperfactory
Toyota Matrix Mobile, The Hyperfactory

Online Campaigns

IN AN ABSOLUT WORLD, Great Works
Firefox Download Day (PV), Nobox Marketing Group
Lord of the Rings: Sweded!, Silent City Productions
The Exposure of Tom King, Lean Mean Fighting Machine
The Photographic Adventures of Nick Turpin, Lean Mean Fighting Machine

Online Commercials

Funnest, TBWA Media Arts Lab (TIR Review)
In An Absolut World Friends Would Get Together More Often (PV), The Absolut Company
Emergency Refresh, TBWA Media Arts Lab
Meetup.com “Hatch”, Curious Pictures
Russian Dolls, DDB Canada / Tribal Vancouver

Online Guerilla Marketing

Wario Land Shake it!, Goodby, Silverstein & Partners (TIR Review)
Crazy Race (PV), DDB Brasil
Orange ‘Balloonacy’, POKE
Sixt Ebay-Ads, Jung von Matt AG
Whopper Sacrifice, Crispin Porter + Bogusky

Rich Media Advertising: Business to Business

TheLadders.com $100K Experiment, TheLadders (TIR Review)
Nokia Accessories Portfolio Video (PV), OneMethod Inc.
Dem Phones, Lean Mean Fighting Machine
IBM Fight Carbon video – Subway, IBM
IBM Mashups Video, Leopard

Rich Media Advertising: Business to Consumer

Nike SPARQ (PV), R/GA
Chrysler LLC, “Jeep Wrangler Unlimited Terrain”, Organic, Inc.
Music in a bottle, Jung von Matt AG
Nike SPARQ, R/GA
Skittles: Mix the Rainbow, Agency.com
www.carfunfootprint.com, Struck

Rich Media Advertising: Non Profit/Educational

Nike “The Girl Effect”, Curious Pictures
Greenpeace – Send a Whale (PV), Circul8
AdCouncil That’s Not Cool, R/GA
No Stank You, United Future
TFL Young Drivers, Play

Rich Media Advertising: Promotional

Wario Land Shake it!, Goodby, Silverstein & Partners (TIR Review)
The eco dance (PV), KING
Coraline: Bobinsky Rich Media Banners, Wieden+Kennedy
Nike SPARQ, R/GA
The Unloader, Farfar

Viral Marketing

Diesel XXX SFW, The Viral Factory
Yearbook Yourself (PV), Taubman / Colle + McVoy, (TIR Review)
Microwave, Droga5
Volkswagen UK Website Launch Promotional Video, Tribal DDB London
Why So Serious? The Dark Knight Alternate Reality Game, 42 Entertainment