Johnnie Walker Red Label & Cola Special Editon

New work from Barker Gray:

"Johnnie Walker is the major sponsor for cricket in Australia. The Ashes tournament between England and Australia played every two years is the prize contest for either side to win. The Ashes is played over 5 tests and this year the teams are level as they go into the deciding test match, about to commence this coming Friday. Both nations will be on the edge of their seats.

Diageo briefed us to design a special edition can of JW Red label & cola for sale during the two months of the contests duration, which is taking place in England this year. The brief was to retain the inherent premium ness that the Johnnie Walker brand exudes, but in such a way that the design immediately connects to the idea of cricket.

The solution reinterpreted the can as the iconic cricket ball itself, which itself is red. The cricket ball idea ties in with the visual assets of Red Label Whisky by matching the appropriate brand colour-way and replacing the slanted label architecture with the recognisable seam of the cricket ball at a corresponding angle to the slanted label.

For lovers of cricket this idea is immediate and connects them to their favourite sport, as every time they hold the can they experience the thrill of the game in their very hand."

Full-Scale Start of Instant Noodle Business in Poland Ajinomoto Completes Acquisition and Merger of SAMSMAK Foods Launched 4 kinds of SAMSMAK cup-typ

January 25 2005－Tokyo－Ajinomoto Co., Inc. (Ajinomoto, President & CEO: Kunio Egashira, Headquarters: Tokyo, Japan) has begun full-scale instant noodle operations in Poland.
Ajinomoto established Ajinomoto Poland Sp. z o. o. (Ajinomoto Poland; President: Yuko Takahashi; Headquarters: Warsaw, Poland) in 1999 to import and sell instant noodles. In order to build an integrated consumer food business from development and production to sales and marketing, Ajinomoto purchased instant noodle manufacturer SAMSMAK Foods Sp. z o. o. in September 2003, and merged it into Ajinomoto Poland in November 2004. Moreover, in connection with these efforts, Ajinomoto launched renewals for the Polish market of five kinds of SAMSMAK brand pillow-type noodles in November 2004 and four kinds of SAMSMAK cup-type noodles in January 2005. Ajinomoto aims to expand its market share, with a short-term sales target of 1.0 billion yen.
Poland's instant noodle market has continued to expand with the introduction of products with a European taste in addition to products with an Asian taste imported from Asia. Further annual growth of 7-8 percent is projected, and Poland is considered a major market in the region. Ajinomoto Poland plans to strengthen marketing of SAMSMAK brand products in addition to the Asian-taste YumYum brand products it already sells. Profile of Ajinomoto Poland Company name: Established: Head office address: President: Type of business: Capital: Composition of capital: Number of employees: Ajinomoto Poland Sp. z o. o October 15, 1999 Ul. Sobieskiego 104, Warsaw, Poland Yuko Takahashi Production and sale of instant noodles Approximately 1 billion yen (1 zloty = 27.5 yen) Ajinomoto Co., Inc. 100% Approximately 150 (including two dispatched from Japan)

Brand Review:::Batatee5

Brand: Batatee5

Brand Owner: Batatee5 Creations

Geography: Jordan

Launch Date: 2008-2009

Value Proposition

• Batatee5 is truly engaging brand, it was created by lovers and consumers not by marketing departments to tap into basic mind slots of Cold, Healthy & Fresh nuggets watermelon.
• Users inspire and drive brand presentation.
• User immediate reactions approves / disapprove consumption.

Customer

Batatee5 amazes consumers with innovations and offers new creative ways of serving watermelon.

Supply Chain

A team of branded enthusiast are creating those unique moments with consumers in a welcoming, relaxing and enjoyable experience

Invested the hype and buzz SOUK JARA is making in Amman and fit perfectly in the buildup of the surrounding atmosphere.

Visual

Unique and extremely differentiated & highly supported by natural combination of watermelon RED, Green colors

Image

At this age of a newly launched brand , existence of brand owners is developing high networking impact and recruiting daily brand advocates .

An intervention of an expert in fruit photography & food stylist will add value to brand communications materials.

Growth Potential

Once the business idea formulated out of –only- summer related concept, all indicators are skewed towards creating viable, sustainable brand .

Marketing communications is a key driver for the brand to be developed and elevated, and there is an noticeable evident for the need to combine a brand expert in the business model at this stage ...

Utilizing social media is not yet employed strategically, Facebook page and a fan page is not enough to reach and create business developer word of mouth .

For Batatee5 brand to progress up, I believe the need to look & to be inspired by the below innovative concepts and initiatives.

They could inspire Batatee5 for the brand to benchmark and outperform..

• http://www.pinkberry.com/
• http://www.iceberry.com/
• http://redmango.co.kr/
• http://www.milfrutas.com.br/
• www.tntcakes.com