Monday, July 27, 2009

Tinactin :::Beware the Smelly Foot

Tinactin, an over the counter anti fungal treatment produced by Schering Plough Corporation, is being promoted in the Philippines with a print advertising campaign featuring boots. Two print advertisements, “Barbed Wire” and “Chains”, each show a boot with the warning, “Beware the Smelly Foot”, and the name of the active ingredient Tolnaftate.

Tinactin Barbed Wire print advertisement

Tinactin Barbed Wire print advertisement

Credits

The Tinactin campaign was developed at DM9JaymeSyfu, Manila, The Philippines, photographer Paolo Gripo.

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