Virgin Holidays forced to axe 'lastminute' ad campaign

LONDON - Virgin Holidays has been forced to ditch its summer advertising campaign following legal action from lastminute.com.

The outdoor and print ads - which featured the strapline dontleaveituntilthelastminute.com - were the centrepiece of the group's key summer marketing campaign.

Mark Fells, UK marketing director at Lastminute.com, issued a statement last week saying ‘We have issued a claim for damages against Virgin Holidays. We have had a lot of success in protecting the copyright of our URL and take potential breaches very seriously.'

The ads are to be taken down immediately and a spokeswoman for lastminute.com confirmed it is pursuing Virgin Holidays for damages.

Lastminute.com's group managing director and chief marketing officer, Simon Thompson, added: `We are delighted Virgin has taken the right decision to remove their campaign in the next seven days. As a company, we will always be a consumer champion; any confusion in the consumer's mind is not acceptable. We are still pursuing legal action against Virgin for substantial damages. Like Virgin, we believe in strongly defending our brand perception.'

Gillette launches first global brand campaign in five years

LONDON - Procter & Gamble is introducing a new core brand message to Gillette following the recent addition of hair styling and personal care products to its shaving care range.

Gillette's first global branding campaign in five years is designed to expand the brand beyond shaving and strengthen the brand's emotional bond among men.

Following extensive global research among thousands of men, which found that even confident males have doubts at many moments throughout their lives, Gillette is progressing its "The Best A Man Can Get" message by with a new campaign called "The Moment." The FMCG giant says men are looking for products that give them the confidence they want and need to look, perform and feel their best.

The campaign features everyday guys, as well as the Gillette brand ambassadors -- Tiger Woods, Roger Federer and Derek Jeter -- experiencing moments of doubt and how they overcome them to succeed. The ad was created by BBDO New York.

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