One Show Interactive Winners 2009

The One Show Interactive Winners have been announced online, a few days after the actual awards evening on Friday night. Best of show went to Fiat for their eco:Drive campaign, developed by AKQA, London. Goodby, Silverstein & Partners was named “Interactive Agency of the Year”. Read on for the Gold, Silver and Bronze winners, or download the PDF file from the One Club.

Gold Pencils

• Playground Barometer, Playground Outdoor Equipment Stores, Akestam Holst, Stockholm (Banner – Fixed)
• Wario Land Shake It!, Goodby Silverstein & Partners, San Francisco (Banner- Dynamic)
• Axion Banner Concerts, Boondoggle, Leuven (Banner Dynamic Campaign)
• AXE 100 Girls, Unilever, BBH, New York (Microsites)
• Doritos Hotel 626, Goodby Silverstein & Partners, San Francisco (Microsites & Brand Gaming Online)
• Sprint NOW widget, Goodby Silverstein & Partners, San Francisco (Microsites)
• The Photographic Adventures of Nick Turpin, Samsung, Lean Mean Fighting Machine, London (Microsite Campaign)
• GotMilk.com, Goodby Silverstein & Partners, San Francisco (Website)
• Domino’s TiVo, Crispin Porter & Bogusky, Boulder (Website)
• Nike Basketball Ballers Network, R/GA, New York (Website – Community Driven)
• LEGO Go Miniman Go!, Pereira & O’Dell, San Francisco (Blogs, Online Branded Content Campaign)
• Burger King Whopper Sacrifice, Crispin Porter & Bogusky, Boulder (Branded Applications Online)
• Nike Football Head2Head (Branded Applications Online)
• The Great Schlep, Jewish Council for Education & Research, Droga5, New York (Online Branded Content, Intergrated Branding)
• Nokia Bruce Lee Pingpong, JWT Beijing (Online Branded Content)
• Fiat eco:Drive, AKQA London (New Media Innovation or Development)
• New York City Dept of Education Million, Droga5, New York (New Media Innvoation or Development)
• Orange Balloonacy, POKE, London (New Media Innovation or Development)
• Telia Sonera Our Song, Daddy, Goteborg (Other Interactive Digital Media)
• Debeers Unbreakable Kiss Campaign, JWT New York (Integrated Branding)
• Nokia Music Almighty, Wieden+Kennedy London (Integrated Branding)
• Modernista.com, Modernista! Boston (Self Promotion Websites)
• Full Apologies, Commonwealth of Pennsylvania, Neiman Group, Harrisburg (Public Service Websites)

Silver Pencils

Distracted Drivers, NZ Transport, Clemenger BBDO Wellington (Banner Fixed Space)
Microsoft Office for Mac Banners, Firstborn, New York (Banners Fixed Space Campaign)
Burger King Collapse Banner, Crispin Porter & Bogusky, Boulder (Banners Dynamic)
Apple Funnest, TBWA\Media Arts Lab, Los Angeles (Banners Dynamic)
Luxor Highlighters Innovation, Leo Burnett India, Mumbai (Banners Dynamic Campaign)
NVIDIA Website, Cutwater, Odopod, San Francisco (Microsites Corporate Image)
Heinz Talk to the Plant, Daddy Gotenburg (Microsites Corporate Image)
Sprint NOW Widget, Goodby Silverstein & Partners, San Francisco (Microsites)
UNIQLO TRY, Dentsu, Tokyo (Microsites)
Tostitos NOLAF, Mekanism, Element 79, San Francisco (Microsites)
UNIQLO MEETS CORTEO, Projector, Tokyo (Microsites Campaigns)
Nike Lab, AKQA, San Francisco (Websites Corporate Image)
NIKEiD, R/GA, New York (Websites – eCommerce)
Form Hope, Act, Change, Syrup, New York (Websites Community Driven)
Sony The Last Guy Everywhere, Dentsu, Tokyo (Brand Gaming Online)
Sony Pictures James Bond Quantum of Solace Multiplayer Game, Sony Pictures, Big Spaceship, Brooklyn (Brand Gaming Online)
WOWOW 12 CAMS GREATE YOUR RAINBOW, Bascule, Tokyo (Branded Application Web)
UN Voices Project, Saatchi & Saatchi, Sydney (Mobile Campaign)
Burger King Whopper Virgins, Crispin Porter & Bogusky, Boulder (Online Branded Content)
Nintendo Wario Land Shake It!, Goodby Silverstein & Partners, San Francisco (Online Branded Content)
Sega Offset the Evil, Clemenger BBDO Sydney (Online Branded Content Campaign)
Adidas Originals, Sid Lee, Montreal (Online Branded Content Campaign)
Ten Thousand Cents, Kawashima and Koblin, San Francisco (New Media Innovation or Development)
Nike Paula Chasing, AKQA, Wieden+Kennedy London (Other Interactive Digital Media)
Tourism Queensland Best Job in the World, CumminsNitro, Brisbane (Other Interactive Digital Media)
Doritos You Make It We Play It, AMV BBDO, London (Integrated Branding)
Milk White GOLD, California Milk Processor Board, Goodby Silverstein & Partners, San Francisco (Integrated Branding)
The Yellow Treehouse, Yellow Pages NZ, AIM Proximity, Colenso BBDO, Auckland (Integrated Branding)
Burger King Flame, Crispin Porter & Bogusky, Boulder (Integrated Branding)
Gringo Swear Words Dictionary, Gringo, Sao Paulo (Self Promotion Websites)
Happy Christmas from AKQA, AKQA London (Self Promotion Branded Content)
Barnardo’s Troubled Youth, BBH London (Public Service Banners Dynamic)
Nike Foundation The Girl Effect, Wieden+Kennedy Portland & Grow Interactive, Norfolk (Public Service Websites)

Bronze

Posten SMS Advice of Delivery Service, Daddy, Goteborg (Banners Fixed)
IBM Lotus Networked Banner, Ogilvy, New York (Banners Fixed)
13th Street Horror Non-Stop, Jung von Matt, Hamburg (Banners Fixed Space Campaign)
Pepsi Near Mr President Text Banner, R/GA, New York (Banners Fixed Space Campaign)
IKEA Come into the Closet, Let’s Dance, Forsman & Bodenfors, Gothenburg (Banners Dynamic Campaign)
Wasa Sandwich, Forsman & Bodenfors, Gothenburg (Banners Dynamic Campaign)
Nike SPARQ, R/GA, New York (Microsites)
Sagami Rubber Love Distance, GT, Tokyo (Microsites Campaign)
UNIQLO MEETS CORTEO, Projector Tokyo (Microsites Campaign)
Diesel.com, Farfar, Stockholm (Websites Corporate Image)
ABSOLUT.COM, Great Works, Stockholm (Websites Corporate Image)
Posten Stefan the Swopper, Akestam Holst, Stockholm (Websites Community Driven)
Greenpeace Weather, Almap BBDO, Colmeia, Sao Paulo (Brand Gaming Online)
Coke Zero Game, North Kingdom, Skelleftea (Brand Gaming Online)
Spring Valley Sensibles, George Patterson Y&R, Melbourne (Branded Application – Web)
Bjorn Borg In Action, Farfar, Stockholm (Branded Application Desktop)
AMF Pension Mms, Forman & Bodenfors, Gothenburg (Mobile Single)
Sony Pair Movie SUNAI NI NARETARA, Dentsu, Tokyo, Mobile Campaign
Audi Email LArge Window, Philipp und Keuntje Hambur (Email Marketing)
Activision Bike Hero, Droga5, New York (Online Branded Content)
Nike SPARQ, R/GA, New York (Online Branding Campaign)
NZ Book Council Read A Book at Work, Colenso BBDO, Auckland (Other Interactive Media)
Adidas Sports Nation Online, Ogilvy & Mather Shanghai (Integrated Branding)
Why So Serious – The Dark Knight Alternate Reality Game, 42 Entertainment Pasadena (Integrated Branding)
Burger King Whopper Virgins, Crispin Porter & Bogusky (Integrated Branding)
Nike+ Human Race, R/GA New York (Integrated Branding)
BOW cARD, Boctok, Tokyo (Self Promotion Websites)
Forsman & Bodenfors, Gothenburg (Self Promotion Websites)
Grow Interactive, Thank You Begins with A T (Self Promotion Websites)
Amnesty International Flies 2, Contrapunto Madrid (Public Service Banners Fixed Space)
Greenpeace Weather, Almap BBDO, Sao Paulo (Public Service Websites)
Berliner Philharmoniker Digital Concert Hall, Phil Media, Berlin (Public Service Websites)
War Child Help Child Soldiers, john st, Toronto (Public Service Branded Content)
Amnesty International Ebay Attack, Walker, Zurich (Public Service Branded Content)

Cannes Direct Lions Winners for 2009

The awards have been presented for the Direct Lions at Cannes International Advertising Festival 2009. The Grand Prix goes to Tourism Queensland for the Best Job in the World campaign, which also won the PR Grand Prix and two Gold Lions. 

Tourism Queensland worked with CumminsNitro Brisbane to place a classified ad in newspapers around the world calling for applicants for a six-month assignment on a Great Barrier Reef island. The islandreefjob.com site drew 4 million hits in one hour on the first day. During its six-week recruitment period the site received 3.4 million unique visitors. The tourism office had hoped to receive 16,000 applicants over a six-week period but received 34,684 applications from 201 countries. Ben Southall, a project manager for a not-for-profit firm in the United Kingdom, won the job, which he begins July 1. The job will pay $8,800 a month for writing a blog while engaging in tourist activities such as snorkelling.

Agency of the Year in the Direct category was Shackleton, Madrid, recognizing eleven shortlist entries, and the two gold and two silver Lions for the Pay TV campaign, “The Village where nothing ever happens” (Best Integrated Campaign, Direct Response Digital, Direct Response Broadcast, Publications and Media). The Direct Agency of the Year award is based on allocation of points: 1 point for a shortlist entry, 3 points for a Bronze Lion, 5 points for a Silver Lion, 7 points for a Gold Lion, and 10 points for the Grand Prix. If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted.

Read on for the full list of Direct Lions (11 Gold, 12 Silver and 26 Bronze).

Gold Lions

1. Axion Banner Concerts, Boondoggle (2), Leuven, Belgium
2. Jewish Council for Education & Research, The Great Schlep, Droga5, New York, USA
3. OVK/Parents of Child Road Victims, Let It Ring (2), Happiness Brussels, Belgium
4. Conect Village Where Nothing Ever Happens (2), Shackleton, Madrid, Spain
5. Lion Nathan TED696 Project, BMF Sydney, Australia
6. Tourism Queensland, Best Job in the World (2), Cummins/Nitro, Brisbane, Australia
7. T-Mobile, Dance, Saatchi & Saatchi, London, UK

Silver Lions

1. Volkswagen, The NavigationLetter, DDB Germany, Berlin, Germany
2. Mercedes Benz, Folder Mailing, Lukas Lindemann Rosinski, Hamburg, Germany
3. Conect Village Where Nothing Ever Happens (2), Shackleton Madrid, Spain
4. Shiseido Skincare Peace Mirror, Hakuhodo Kettle, Tokyo, Japan
5. Lion Nathan TED 696 Project, BMF Sydney, Australia
6. Portugese Red Cross, Store That Sells Hope (2), Leo Burnett, Lisbon, Portugal
7. www.busuu.com, The Gomeran Whistle, La Despensa, Madrid, Spain
8. Amnesty International, Wake Up, Humans!, AIR Brussels, Belgium
9. Yellow Pages, Yellow Treehouse, AIM Proximity, Auckland, New Zealand
10. The Zimbabwean, Trillion Dollar Campaign, TBWA\Hunt\Lascaris, Johannesburg, South Africa

Bronze Lions

1. Komatsu Xtreme Precision, Duval Guillaume, Antwerp, Belgium
2. Gothenburg Homeless Aid, The Homeless Letter, GOSS, Gothenburg, Sweden
3. Verlagsgruppe Lubbe & Co, Paper Handkerchief Book, ServicePlan, Munich, Germany
4. Adobe CS4 Trojanhorse, 2009 Amsterdam, The Netherlands
5. Step Carpet, Step on Step, TBWA\Istanbul, Turkey
6. DraftFCB Kobza, Bank Transfer Job-Ad, Draft FCB Kobza, Vienna, Austria
7. MyToys.de, The Lego Codes (3), Lukas Lindemann Rosinski, Hamburg, Germany
8. Sydney Dogs & Cats Home, Throw Us A Bone, M&C Saatchi/Mark, Sydney, Australia
9. Volkswagen Bluemotion Petrol Receipt (2), DDB Germany Hamburg, Germany
10. De Beers, Unbreakable Kiss, JWT New York, USA
11. Sportspec, Parking Ticket Converter, GOSS, Gothenburg, Sweden
12. Radio Station Studio Brussels, Changed Credits & Episodes, Mortierbrigade, Brussels, Belgium
13. Pascall When Will the Fruit Burst, DDB New Zealand, Auckland, New Zealand
14. MTR Elements, Flirting with Sound (2), McCann Worldgroup, Causeway Bay, Hong Kong, China
15. Belgacom TV, Better Soccer for Better Television, Famous, Brussels, Belgium
16. De Lijn Business Cards, Duval Guillaume Brussels, Belgium
17. Four’n Twenty Meat Pies, Magic Salad Plate, Clemenger BBDO Melbourne, Australia
18. Daimler Flickr, Jung Von Matt, Germany
19. Volkswagen, The NavigationLetter, DDB Germany, Berlin, Germany
20. ANZ Bank, GettingUThru, RAPP New Zealand, Auckland, New Zealand
21. Lion Nathan TED696 Project, BMF Sydney, Australia
22. Banco Gallego, Fernando Torres, Contrapunto, Madrid, Spain

The definition of Direct Marketing for the purpose of Cannes Lions 2009 encompasses targeted direct communication designed to generate response or specific action whilst building and prolonging relationships. It is not limited only to work that contains a response mechanism (coupon, phone number etc.), but should have had some directly attributable affect on behaviour and should be concerned with obtaining a measurable response.

Cannes Cyber Lions 2009

The Cyber Lions category at Cannes International Advertising Festival covers websites, microsites, interactive campaigns, online advertising, banners and rich media, mobile advertising, interactive tools, innovative ideas, email marketing and viral videos. This year the Cyber Lions jury awarded three Grand Prix winners, 15 Gold, 29 Silver and 33 Bronze Lions awarded from a shortlist of 208 entries. Interactive Agency of the Year was given to Goodby, Silverstein & Partners, San Francsico, USA. Young Lions Gold winners in the Cyber category were Antonio di Battista and Massimiliano from Italy.

Cyber Grand Prix

Tourism Queensland’s Best Job in the World campaign, CumminsNitro Brisbane, Australia
Fiat Eco:Drive campaign, AKQA London, UK
Warner Brothers Why So Serious campaign for Dark Night, 42 Entertainment, Pasadena, USA.

Gold Cyber Lions

Axe Girls, BBH New York, USA
Uniqlo, Tokyo Fashion Map, Dentsu Tokyo, Japan
Posten, Stefan the Swopper, Akestam Holst, Stockholm, Sweden
Duesseldorfer Tafel E.V. Donate A Meal, Ogilvy & Mather, Dusseldorf, Germany
Doritos Hotel 626, Goodby Silverstein & Partners, San Francisco, USA
Axion Banner Concerts, Boondoggle, Leuven, Belgium
Pringles Can Hands, Bridge Worldwide, Cincinnati, USA
Axion Banner Concerts campaign (Tim Vanhamel, A Brand, Kaat En Daan, Kids & Heroes), Leuven, Belgium
Nintendo Wii, Wario Land It!, Goodby Silverstein & Partners, San Francisco, USA
Barnardo’s, What We Hear, BBH London, UK
Barnardo’s Break The Cycle, BBH London, UK
Burger King, Whopper Sacrifice, Crispin Porter + Bogusky, USA
Draft FCB Kobza, Bank Transfer Job Ad, Draft FCB Kobza, Vienna, Austria
Schweppes Signs, Publicis Mojo, Auckland, New Zealand
Diesel XXX SFW, The Viral Factory, London, UK
Jewish Council for Education and Research, The Great Schlep, Droga5, New York, USA

Silver Cyber Lions

Heinz, Talk to the Plant, Crispin Porter + Bogusky, Gothenburg, Sweden
Volkswagen Norway, Hands On Challenge, APT Oslo, Norway
Sony Cam With Me, TYO Interactive Design, Tokyo, Japan
Philips, Cinema 21:9, Tribal DDB Amsterdam, The Netherlands
Rijksmuseum Amsterdam, Forthe Love of God, SkipIntro, Amsterdam, The Netherlands
Radiohead in WOWOW, 12 Cams, Create Your Rainbow, Bascule, Tokyo, Japan
Sveriges Radio, The Radio Matcher, Forsman & Bodenfors, Gothenburg, Sweden
Labuat, Labuat Video Sequence, Herraiz Soto, Barcelona
Forsman & Bodenfors, Gothenburg, Sweden
Sprint, Now, Goodby Silverstein & Partners, San Francisco, USA
Bascule, Happy New Vibrations To You, Bascule Tokyo, Japan
Sony Playstation, Killzone 2, Agency Republic, London, UK
Laika, Coraline Integrated, Wieden+Kennedy, Portland, USA
Old Spice, Swaggerize Me, Wieden+Kennedy Portland, USA
Virgin Mobile Australia Right Music Wrongs, Droga5 Australia, Sydney, Australia
Warner Brothers, Why So Serious?, 42 Entertainment, Pasadena, USA
Apple Editorial, Emergency Refresh, Satisfaction Meter, TBWA\Media Arts Lab, Los Angeles, USA
Scandinavian Airlines, SAS/SJ Fight, Crispin, Porter + Bogusky, Gothenburg, Sweden
Sprint, GPS, Stock, People, Goodby Silverstein & Partners, San Francisco
Spanish Red Cross, Hypertext, Publicis Modem Spain, Madrid, Spain
Idhi Estaco Bem-Estar, House, Sun MRM Worldwide, Sao Paulo, Brazil
Germanwings Wi-Fi Advertising
Columbia Records AC/DC Rocks The Office, Sony Music, London, UK
Greenpeace, Snake, McCann Erickson, Madrid, Spain
OVK/Parents of Child Road Victims, Let It Ring, Happiness, Brussels, Belgium
Samsung Mobile, Unboxing, The Viral Factory, London, UK
Environmental Defense Fund, Polar Bears, Ogilvy New York, USA
T-Mobile, Dance, Saatchi & Saatchi, London, UK
ICA, The Eco Dance, King Solutions, Stockholm, Sweden

Bronze Cyber Lions

Heroes Factory New Zoogami Contemporary Beer, Saatchi & Saatchi Rome, Italy
Coca Cola Encounter, McCann Erickson, Madrid, Spain
Heineken SunRadar, 2009 Amsterdam, The Netherlands
Mercedes Benz, The Truth About Smart, Agency Republic London, UK
Volkswagen of America, Routan Babymaker, Crispin Porter + Bogusky, Boulder, USA
Volkswagen The Jazz Calculator, DDB Stockholm, Sweden
A Diamond Is Forever, Unbreakable Kiss, JWT New York, USA
Fastrelaling Co, Uniqlo March, GT Tokyo, Japan
Nokia N-Gage, Zombie Singles, Noise Digital, Vancouver, Canada
IKEA Come Into the Closet, Let’s Dance, Forsman & Rodenfors, Gothenburg, Sweden
BBC Blast, Fallon London, UK
GE Ecomagination, Goodby Silverstein & Partners, San Francisco, USA
O2, Fill the Indigo2, Archibald Ingall Stretton, London, UK
Grow Interactive Thank You Begins with A T, Grow Interactive, Norfolk, UKA
Wrigley’s Airwaves, Chlorophyllo, DDB Paris, France
Atrapalo.com, Trappers, DoubleYou, Barcelona, Spain
Sega Australia, Offset The Evil, Clemenger BBDO, Sydney, Australia
Sprint Now Campaign, Goodby Silverstein & Partners, San Francisco, USA
VHV Gruppe, Car Theft, Scholz & Friends, Hamburg, Germany
Companhia Athletica, Jump Higher, Feel Better, DDB Brasil, Sao Paulo, Brazil
Burger King, Collapse, Crispin Porter + Bogusky, Boulder, USA
Jung Von Matt, Hidden Web Recruitment, Gemany
Posten, The Little Send Guide, Crispin Porter + Bogusky, Gothenburg, Sweden
Barnardo’s, Education, BBH, London, UK
Sony Music, Juju Feat Spontania, Wish I Could Be True To Myself, Dentsu, Tokyo, Japan
Nike Women, Training Club, R/GA, New York, USA
KDDI Corporation, IIDA Calling, Ground Tokyo, Japan
Petabit’s Corporation, Blog Ground Music, Daiko Advertising, Osaka, Japan
Chorion, Time for A Story, Digital Outlook, London, UK
Orange, Balloonacy, Poke, London, UK
SSL Americas/Durex Condoms, Balloon Animals, Superfad, New York, USA
Absolut, In an Absolut World Friends Would Get Together More Often – Hot Tub, Great Works, Stockholm, Sweden
Industry Award, Call For Entries, Clemenger BBDO Sydney, Australi