INDOMIE IS INDONESIAN NOT NIGERIAN!

Dufil Prima Foods Plc "Indomie Brand"

http://www.dufil.com/index.asp

Nigeria: Indomie Launches Chicken Suya, Pepper Chicken Flavour

(L-R) Prof. Dora Akunyili, Mrs. Ojora Adejiyan, representative of the First Lady of Lagos State and CEO, Dufil Prima Foods, Deepak Singhal.

Dufil Prima Foods Plc, makers of Children’s favourite meal has added two additional flavours, Chicken Suya and the Pepper Chicken to its Indomie Instant Noodles offering. The noodles giant also unveiled the 120g super pack of its existing Indomie Chicken Peppersoup flavour.

While consumers in the country have enjoyed Indomie and its consistently evolving portfolio of products for over 12years, the leading noodles manufacturer decided that it was once again time to add new variants to the Indomie collection.

Adding further to the Indomie portfolio of flavour, Dufil Prima Foods tapped into the areas of great need of consumers as revealed by research which concludes that suya and pepper are most enjoyed and liked by Nigerians. The Chicken Suya and the Pepper Chicken flavours are the 5th and 6th additions to the Indomie range.

Speaking at the launch on Friday, September 12, 2008 at the Aquatic Hall, Toyin Street, Ikeja, Lagos, the Chief Executive Officer, Dufil Prima Foods, Deepak Singhal said that the new flavours are designed to ensure consumers enjoy and savour the unique and authentic tastes they cherish so much.

He said that the new flavours which are just being introduced into the market bears testimony to the organisation’s pioneering and leadership position in the area of innovating to achieve customer satisfaction.

He stressed that the new additions as well as the existing variants of Indomie Noodles will give consumers a wider range of choice to choose from in satisfying their needs.

He also stated his company’s commitment to continue to produce different flavours and always provide something that will help consumers differentiate their favourite Indomie brand in the market.

In her key note address at the launch, the First Lady of Lagos State, Mrs. Abimbola Fashola who was represented by Mrs. Ojora Adejiyan, congratulated the management of Dufil Prima Foods for their foresight in introducing these new flavours into the Nigerian Market. She said it is a reflection of the importance that the company accords the consumers of its products.

“The launch of these two additional flavours is no mean feat. It is indeed a reflection of the commitment of the management to actualize its vision of offering a variety of quality products that meets the needs of the consumers”. She stressed.

According to her, the noodles manufacturer is renowned for initiating innovations and expanding the frontiers of quality control in the food industry and has therefore emerged as a major stakeholder in the Nigerian economy. She equally commended the company for being able to withstand the storm of economic hardship in the country by constantly coming up with new products.

Also speaking at the event, the Director General of the National Agency for Food and Drugs, Administration and Control (NAFDAC), Professor (Mrs.) Dora Akunyili, commended Dufil Prima Foods Plc, for the good quality and nutritional value of the company’s products. According to the DG, the company’s products have consistently conformed with good manufacturing practice over the years.

”I remember in the 90s, I use to think that Indomie is for little children, now we all know that Indomie is for everybody because Indomie is a complete food. Indomie is well fortified with carbohydrate, protein, micronutrients, vitamins, calcium; all in one is a complete meal.”

Speaking on the new products, she stated that “Nigerian expects more varieties of Nigerian food. We are already enjoying chicken Peppersoup that was launched last year. Now we are going to start enjoying the chicken suya and the pepper chicken flavours”. She also commended the company’s efforts in establishing a plant for the local production of its seasoning in Nigeria.

Hitherto, Indomie Instant Noodles is available in 4 distinct flavours:
Indomie Chicken, Indomie Onion Chicken, Indomie Spicy Chicken and the Indomie Chicken Peppersoup flavour.

Indomie Now Served by Caterers at Events in Nigeria

Tola Bademosi (L), CEO, BD Consult with Pawan Sharma (M), Head of Marketing and Tope Ashiwaju (R), PR Manager both of DUFIL Prima Foods Plc., during the press conference on ‘Indomie Independence Day Award for Heroes of Nigeria’ which took place at Protea Hotel, Maryland on Friday, June 5, 2009 --

Indomie Instant Noodles, Nigeria’s No 1 noodles brand has taken another giant stride in blazing the trail amongst other noodles brands. Indomie is now served alongside other local and continental dishes by caterers at events across Lagos and its environs.

This innovation is a brain-child of Indomie’s new brand awareness theme, Taste with Nutrition. Following this, a seminar was organized by Dufil Prima Foods Plc, makers of Indomie in June to demonstrate to over 100 caterers how to make various recipes of Indomie Instant Noodles.

According to our sources, the participant caterers have begun to serve Indomie as one the meals at their major outings. They have also been supported by Dufil Prima Foods Plc, with free cartons of Indomie and a token amount to prepare different recipes of Indomie at their major outings to the awe of consumers.

Recently, only different recipes of Indomie were served at Governor Fashola’s Father’s 70th birthday organized by his club members and friends at Favourites club House, Ebutte Meta. The caterer in charge of the party, Mrs. Kudirat Omotayo of Kulmat Catering Services said she was very amazed at how people embraced the idea of eating only Indomie for a change, as most of the elderly people requested for more and could not wait for the Indomie pepper soup to be ready.

At the party, The President/Chairman of the club, Alhaji Atobatele Sikiru said, “Indomie can never die in the market or lose its unique taste.” He said, “I will look out for Indomie in parties now, Indomie should keep doing it right as usual,” he concluded.

One of the caterers, Mrs. Olotu of BAAS Catering Services, served ‘Indomie Salad’ at a graduation ceremony of students of Jewels Nursery and Primary School Anthony Village on the 23rd of July. The responses of parents, pupils and other guests were positive as some of them suggested that Indomie should give out menu booklets to consumers, so that they can cook Indomie noodles in different ways at home.

During a wedding reception at Oyingbo Lagos on the 25th of July, Mrs. Bola Adeoye of Lady B Catering Services, decked in Indomie face cap and apron with an Indomie banner behind her, served Indomie meals in ofada, pepper chicken, vegetable, fried rice and salad varieties. She
kept dishing out the meals excitedly until she exhausted all her cartons.

Indomie Noodles also recently unveiled some exquisite recipes compiled into a recipe book as part of its strategies to educate caterers on different ways of preparing Indomie Instant Noodles as a meal at the events they cater for.

The responses from the caterers and several consumers have proven that Indomie is Nigeria?s most preferred noodles brand whether served at home or parties.

Pepsi Joy It Forward

Pepsi’s digital strategy in Canada is centered on www.joyitforward.ca, a web site that encourages people to participate and spread the positive culture and energy of the brand online.

On the site, visitors can explore “Joy Meters” which aggregate content to measure what people are doing online to spread the feeling of joy. Joy Meters include Mentions of Joy on Twitter, Results for Joy on Google, Joyous Word of the Day, and Bundles of Joy Born today.

Joygles, Joy-filled games, include Bubble Blaster, Make an Old Man Smile, Staring Contest, Dance Party Dino, and the most recently added game 3 Card Pepsi.

The Pepsi Facebook Fan Page, with over 91,000 fans in the first three weeks, provides a discussion forum on all things Pepsi and another place to play the Joygles. Pepsi Canada’s Twitter feed (@PepsiCanada) provides a steady stream of conversation around the feeling of joy.

Equally impressive, is that in the usually quiet world of corporate fan page Walls, Pepsi fans have been tremendously engaged with the brand with over 9000 interactions to date on the Facebook fan page.

Credits

The Joy It Forward campaign was developed at BBDO and Proximity Canada by creative director John Gagne, associate creative director Dave Stevenson, copywriter Jeff Middleton, art director Theo Gibson, project manager Karan Deepak, Flash developer Jeff Vermeersch, technical developers Addictive Mobility, account managers Tim Welsh, Stephanie Wall and Paul Lin, engagement planner Dino Demopoulos.

Fail advertising :::McDonalds

In 2006, McDonald’s in Japan created a promotion where customers were eligible to win their own McDonalds MP3 player. The fast food chain gave away about 10,000 of them before realizing that among the pre-programed songs that came on the MP3 player was a Trojan virus that stole user names and passwords when plugged into a computer. A recall was instituted and the campaign ended, but not before enraging thousands of Japanese.

Fail advertising :::LifeLock

CEO Todd Davis was so sure that his company, LifeLock, would be able to prevent identity theft, he published his social security number in ads all over the country. As was expected, no fewer than 25 attempted thefts on his identity occurred in the weeks that followed. A few of them even worked, and Davis lost money to a thief that was able to successfully secure a loan. Though Davis still swears by the LifeLock’s security, it’s safe to say the company never used the “I Dare You” tactic again.

What's Going Viral? Thrilling Stunts and Hidden-Camera Pranks

What People Watched the Week of Aug. 17

by Abbey Klaassen Published: August 27, 2009

NEW YORK (AdAge.com) -- As they have for the past several weeks, Evian with its roller-skating babies and Microsoft with its gigantic waterslide continue to battle it out for the No. 1 spot on the Viral Video Chart. Both campaigns have started to lose momentum, but they both racked up enough views in the past week to give them more than double the next-closest video, which happens to also be a Microsoft one (the Project Natal trailer, which has lingered on the chart since its debut at E3 in early June).

A terrifying -- and thrilling -- five-minute video of stunt cyclist Danny MacAskill jumping fences and off of roofs in Edinburgh, Scotland, is the week's fourth-most-watched piece. The video, which actually launched in April and has since racked up almost 10 million views, has received a bit of attention of late, including in Ad Age, helping to boost it onto the chart. It's lightly branded by Inspired Bicycles -- so lightly, in fact, that Visible Measures, which collects and analyzes the data we show here, just recently classified it as "branded" -- a prerequisite for making this chart.

Meanwhile, Office Max reprised its "Penny Pranks" campaign, in which it records, via hidden cameras, the reactions of sellers when its actors try to pay for high-ticket items in pennies. The company launched the campaign last year with comedian Matt McCarthy doing the buying; this year he's joined by a 10-year-old "billionaire sidekick." The push, which also includes TV and radio, is meant to promote the office-supply chain's 1-cent deals on supplies such as rulers, crayons and notebooks.

	Last Week	Brand	Campaign	Agency	Current Week Views*	% Change in Views**	Watch the Spot
1	2	Evian	Live Young	BETC Euro RSCG	1,401,890	-25%
2	1	Microsoft	Megawoosh (Make It Possible)	MRM Worldwide, Germany	1,162,745	-49%
3	5	Microsoft Xbox	Project Natal	World Famous	467,645	+6%
4	New	Inspired Bicycles	Danny MacAskill Trials	N/A	450,065	New
5	3	MSI	Acrobuttocks	N/A	448,331	-64%
6	Back on Chart	Frito-Lay	Woman's World	OMD, Juniper Park, Jam Media	424,747	Back on Chart
7	New	Office Max	Back to School for Pennies	The Escape Pod	381,131	New
8	6	DC	Ken Block's Gymkhana Two Project	Mad Media	366,189	-7%
9	7	Nike SB	Today Was a Good Day	Wieden & Kennedy	274,227	-28%
10	9	Cadbury	Eyebrow Dance	Fallon	190,285	-5%
Source: Visible Measures *The Visible Measures Top 10 Viral Video Ad Campaigns Chart focuses on brand-driven viral video ads that appear on online-video-sharing destinations. Each campaign is measured on a True Reach™ basis, which includes viewership of both brand-syndicated video clips and viewer-driven social video placements. The data are compiled using the Visible Measures Viral Reach Database, a constantly growing repository of analytic data on more than 100 million internet videos across more than 150 video-sharing destinations. Note: This analysis does not include Visible Measures' paid-placement (i.e., overlays, pre-/mid-/post-roll) performance data or video views on private sites. This chart does not include movie trailers, video-game campaigns, TV show or media network promotions, or public service announcements. View-count results are incremental by week. **Indicates percent change in views compared with the same period the week before. To notify Visible Measures of an upcoming video ad campaign, or for an end-to-end assessment of your campaign's overall performance, please contact Visible Measures directly.

Microsoft apologizes for race-swap photo incident

Microsoft apologized Tuesday for using photo editing techniques to change the race of a person depicted on the company's Web site.

In a photo on the company's U.S. Web site, three businesspeople--one black, one white and one Asian are shown as part of a pitch for Microsoft's business productivity software. In the same photo on the site of Microsoft's Polish subsidiary, a white head is placed over the black person's body, although the hand is not changed.

The move sparked controversy after it was noticed, quickly making the rounds on Twitter and various Web sites.

"We are looking into the details of this situation," a Microsoft representative told CNET News. "We apologize and are in the process of pulling down the image" from the Polish site. Microsoft also apologized on its corporateTwitter feed.

And here's the one from the Polish site (click to enlarge):