insurance policy: Eye On Arabia

Showing posts with label Eye On Arabia. Show all posts

Saturday, October 31, 2009

Social Media Marketing in Arabia

It seems that Saudi companies are not yet sure about the importance of social media marketing and whether it should play a role in their marketing and branding strategies or not. Internationally, using social media tools (e.g. Facebook pages, Twitter accounts, Youtube channels, etc …) is becoming THE trend among other marketing tools and initiatives.

When the buzz about the potential use of social media in creating an added value to their brands, companies were just waiting to see how things will turn around. Justifying the costs of resources they will dedicate to build such a social media presence was the main concern occupying the minds of these companies’ managements. In other words, managers were thinking; what is the return on such investment?

The global marketing scene has moved from this basic step to discuss the specifics of having a successful presence online. The question of ‘should we have social media accounts?’ has been changed to ‘how to relate and engage with our customers using social media accounts?’. So it is not about the presence anymore, it is about the engagement. According to a study by Wetpaint and Altimeter Group, there is a correlation between a company’s social media engagement and its profit (more on this point is here). That means these social media accounts can be used as a channel of communication with customers. To be successful, this channel has to be dealt with as a long term investment and a major activity for marketing and branding teams. The presence should be alive, active, and emotionally engaging to the customers. Small gestures like saying ‘thank you’ to a Twitter customer, or saying ‘we will make sure to fix that’ on a Facebook page could make a difference with customers and boost their loyalty to the company.

Now, I have been looking around Twitter to check out Saudi companies’ presence over there. And it seems that most of them are in the trap of ‘cold social media presence’. The giant, Saudi Aramco has 351 followers only, can you believe that? Check out now the telecom rivals STC and Mobily, !

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Cisco Saudi is the best company in practicing social media marketing in Saudi, they have a blog http://iam.cisco.com.sa and an active twitter account http://twitter.com/ciscosaudi beside a very good Facebook fan page with more than 1000 fans, also they are engaging with other Saudi technology blogs (sponsoring contests in tech-wd.com).

here is an interesting study http://www.emarketer.com/Article.aspx?R=1007335

Wednesday, September 2, 2009

Mobialy DeMarketing

Who is after Mobily ( one of Saudi Arabia mobile and internet service provider)? Is this spoof is user generated or rivalry sponsored?

Either ways, it is poor production to demarket a great brand.

Monday, August 24, 2009

Zain commercial ads - Ramadan 2009

Zain is a leading emerging markets player in the field of telecommunications aiming to become one of the top ten mobile operators in the world by 2011. Today it is the 4th largest mobile network in the world in terms of geographical footprint with commercial presence in 24 countries spread across the Middle East and Africa providing mobile voice and data services to over 64.7 million active customers as of May 2009.
Zain operates in the following countries: Bahrain, Burkina Faso, Chad, the Republic of the Congo, the Democratic Republic of the Congo, Gabon, Ghana, Iraq, Jordan, Palestine, Kenya, Kuwait, Malawi, Madagascar, Niger, Nigeria, Saudi Arabia, Sierra Leone, Sudan, Tanzania, Uganda and Zambia. In Lebanon, the company manages the network on behalf of the government operating as mtc-touch. In Morocco, Zain in a joint venture owns 31% of Wana Telecom. On May 18, 2009, Zain entered into an agreement with Palestinian operator Paltel to attain a 56.5% stake in the company serving 1.5 million mobile customers.
The company offers innovative services in its markets such as One Network, the world's first borderless mobile telecommunication network enabling customers to receive calls and sms without charge and to make them at local rates throughout many countries in Africa and the Middle East.
The Zain brand is wholly owned by Mobile Telecommunications Company KSC, which is listed on the Kuwait Stock Exchange ( Stock ticker: ZAIN ). Zain is listed in the Financial Times' Global 500 Index which ranks the world's largest companies based on market capitalization ( http://www.ft.com/reports/ft5002008 ).For more, please visit www.zain.com

Zain Ramadan Ads revealed a religious tie up with Sheikh Moshari AlAfassi and song of Ramadan, in three languages Arabic, English and French to communicate virtue of the holy month.

Credit:

Client: Zain Group

Agency:

Production agency:

Post production agency:

Media : TV,?

Objective / communication challenge

Insight / communication strategy

Media strategy:

Results:

Friday, August 21, 2009

53% of Saudi men lazy: Study

Friday, 21 August 2009 - 29 Shaban 1430 H

By Abdullah Al-Suqair

JEDDAH – Saudi males are lazy, eat too much junk food and spend excessive time in front of the television, all which means they are only likely to get fatter, an Arab health and nutrition expert has said.
Dr. Abdullah Musaiqir, head of the Arab Center for Nutrition, has warned of increasing obesity in the Gulf states and particularly Saudi Arabia, and cites a Saudi study showing that over 53 percent of Saudi males live a “lethargic lifestyle”, with only 20 percent described as leading a healthy lifestyle and engaging in activities that help keep them in good physical shape. Twenty seven percent were described by the study as having a “partially active” lifestyle.
Parents, Dr. Musaiqir said, are advised to cut down on television watching time for both themselves and their children, and to remove television sets from dining rooms and bedrooms. According to Musaiqir, watching television encourages further unhealthy eating practices as the activity is popularly accompanied by the consumption of snack foods.
Musaiqir said the first steps toward promoting a healthier lifestyle should come with awareness programs conducted throughout the Gulf with media involvement, and that school and university curricula should be improved to address issues of nutrition and public health.
Schools, Muqaisir said, should make greater efforts to support and encourage sporting activities both inside and outside the confines of their campuses. – Okaz/SG

Wednesday, August 12, 2009

Sedar::: the worst advert in the history of history. Ever.

This brand is famous with such practice

they do ads for the sake of ads......
no insights
no context...just Lebanese girls with boobs and large ass........

Friday, July 31, 2009

Noodle House

The noodle house is the flagship restaurant of Jumeirah Restaurants LLC. Launched in 2002, the brand has gone from strength to strength with 10 restaurants in the U.A.E., Oman and Qatar and expanding globally with agreements already signed with franchise partners across the Middle East, Europe, and Asia. As well as the noodle house, Jumeirah Restaurants LLC also owns a number of other restaurants, including Sana Bonta, Bytes, AllFreshCo, Rice & Spice, and The Flaming Revolution with the aim to sign a total of 150 restaurants by 2012.

With long lines, dark wood, natural finishes and clean contours, the look of the noodle house is 100% contemporary. The woods used are mahogany, birch, hiroko and teak. Cool cream leather adorns the comfortable banquettes. Crockery is plain white, refreshingly simple, generously sized. Each place is set with a large cotton napkin. Places are also set with a choice of eastern and western cutlery. But while textural, natural materials like wood and leather abound in the dining area, the kitchen – which is fully open to view – features nothing but brilliant stainless steel.

People are drawn to the vibrant atmosphere of the noodle house. It is a restaurant where chefs whip up aromatic dishes within minutes over an open flame, in full view of guests. Seated at long communal tables amidst the hustle and bustle, talking to complete strangers is not uncommon. The experience is a unique combination of wholesome food and an energetic ambience that very few restaurants have been able to perfect quite like we have.

The restaurant is located on the third floor of Centria center, on the corner of Olaya and Tahliya St.

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