Daffy's Dancers JUMP out of MOVIE SCREEN

The discount retail chain Daffy's staged such live performances over the weekend at the Ziegfeld Theater in Midtown Manhattan before screenings of the new film Amelia. In a campaign by Johannes Leonardo in New York, part of WPP, dancers acted out how shoppers try on clothes in what was called Fitting Dance."

Fanta Stealth Sound System

WorkSafeBC: Raise Your Hand

Raise Your Hand aims to create a youth movement around workers rights, utilizing themes of '60s and '70s rock and roll, youth empowerment and social activism. The anchors for the campaign are the website RaiseYourHand.com and an original song that serves as the campaign's anthem. Campaign teams have been setting up Raise Your Hand tents at youth-focused events around British Columbia. Brand ambassadors play the anthem, take photos of attendees to create customized buttons, and encourage people to record karaoke versions of the song, which are used as mashup-style videos posted to YouTube. All from Wasserman + Partners, Vancouver

Client: WorkSafeBC

Agency: Wasserman + Partners, Vancouver

Creatives:

Liam Greenlaw (Creative Director)

Terry Lin (Art Director)

Allen Forbes (Copywriter)

Claire Khan (Agency Producer)

Country: Canada

Other Credits:

Vice President and Managing Director: Pauline Hadley-Beauregard
Broadcast Producer: Kylie Leathem
Digital Producer: Liv Hung
Developer: Engine Digital
Media Planner: Antonella Frustaci
Brand Activation Team: Oliver Flaser, Anne Buch, Rachel Legge
Production Company: Craven Studios, Vancouver
Director: Liam Greenlaw
Director of Photography: Ian Kerr
Editor and company: Don Macdonell, JMB Post Production, Vancouver
Audio Post-Production Company: Davor Valuma, Wayne Kozak Audio Productions

COI: Choose A Different Ending

Choose A Different Ending is an interactive film that allows you to decide what happens next. You can interact with it, choose what to do and decide how it ends. In Choose A Different Ending you decide whether to live or die.

Advertising Agency: Abbott Mead Vickers BBDO, London, United Kingdom
Agency Producer: Ben Catford
Director: Simon Ellis
Production: Mad Cow Films
Post Production: The Mill
Brand: COI

Hyundai targets young music fans in new project

www.30beats.co.uk

Hyundai has launched an innovative website dedicated to music made using the sounds of the car manufacturer’s i30 model.

30beats.co.uk, is part of a ‘brand campaign’ attempting to revitalise perceptions of the i30 hatchback, appealing to younger audiences and drive sales.

Created by Brazen Productions, it also offers a competition enabling bedroom DJs and wannabe music producers to download samples recorded from the car to mix their own track and submit it via YouTube with the chance of winning their own Hyundai i30.

Wannabe producers can try out the sounds first on the toolbar and then download them for use with software of their choice – there are links and info available on the 30Beats site.

30Beats will moderate uploaded videos with successful entries added to the 30beats gallery for voting by the great British, music loving population.

Brazen Productions worked with Manchester based DJ Krysko to record his own track and music video to capture the essence of 30beats and launch the project.

The track, which features a variety of different sounds recorded at
Salford’s Pie Factory including the sounds from the classic revving and horn to hydraulic ‘whooshes’ and clicks, derives its main beat from sound of the boot of the i30 closing.

“We were looking for something totally different to drive sales of the i30 in this challenging year for car sales,” said PR Manager for Hyundai, Tom Barnard,

“We are looking forward to seeing the creativity of our car loving nation as the entries start to come in.”

Doritos Loves Love 2009

Augmented Reality and social networking have been fused together in a lovefest for Doritos Brazil. Packs of Doritos Sweet Chilli - the latest flavour - bear a QR code directing users online to ‘release’ aDoritos Lover, a sweet and unique little cartoon like monster. The campaign, created by Cubocc, Sao Paulo has seen some fantastic results so far with 23,000 lovers already being freed in a week.http://www.doritos.com.br/sweetchili/

Upon being released, the Lovers are added to their owner’s Orkutprofile - the largest social network in Brasil - as a special app. Owners can take pictures of their Lover, create birth certificates or even put the unwanted Lovers up for adoption!

The most exiting part though is that the Lovers have a mind of their own... with built in AI, Lovers will interact with others online and can randomly ‘introduce’ their owners to other Doritos Lovers owners... amazingly, there are over 18 trillion possible Doritos Lovers combinations!

This follows news this week that the hugely successful and equally love driven ‘Bring slow dancing back’ Doritos campaign created by BBDO Argentina has been awarded a Platinum Sol, the highest acclaim of the Iberoamerican Festival of Advertising Communication. BBDO’s win marks the first time in the history of the festival that an Argentinean agency has been awarded the acclaim. Look out for the campaign at this year’s Cannes festival too.